Slovenia's tourist board says user satisfaction with its AI travel advisor Alma rose from 83% to 92% (Jan–Aug, year on year).
https://www.slovenia.info/en/press-centre/news-of-the-tourism-press-agency/40273-more-questions-deeper-conversations-how-visitors-are-using-alma
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The Slovenian Tourist Board runs Alma, an AI travel advisor on its official tourism portal.
Challenge: Answer visitors' questions with official information, and find out which local details are missing.
AI's role: Alma answers questions on Slovenia.info. The board analyzes ratings and negatively rated answers to identify information gaps.
Results: Satisfaction (share of positive ratings): 83% → 92% (Jan–Aug, year on year). Questions per conversation: 1.7–2.0 → 2.32. 50,774 questions handled in Jan–Aug 2026.
What made it stick: Not disclosed (the board cites ongoing analysis of usage, ratings and topics).
People lead; AI walks alongside. AI handles first-line guidance while the board uses the analysis to update its content.
Takeaway: Negative ratings often flag answers that are too general, so place-specific details matter.
Source: https://www.slovenia.info/en/press-centre/news-of-the-tourism-press-agency/40273-more-questions-deeper-conversations-how-visitors-are-using-alma (announced Sep 25, 2026, Slovenian Tourist Board)
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